hotel without a story becomes inventory
Hello, my name is Janna.
I help independent boutique hotel owners uncover the unique story already living in their places and transform it into a distinctive hospitality concept that guests actively seek and talk about.
break free from ota's and
Become the Boutique Hotel Everyone Talks About
what is happening to hospitality
There was a time when Hospitality felt like colour, a big warm embrace, whole hearted welcome.
But now it is changing rapidly, becoming faster, more automated, and increasingly transactional.
Yet the places we remember most are never remembered for their amenities.
They are remembered for how they made us feel.
The most successful independent hotels today are not competing on features or price.
They are storied places.
Places with identity.
Places with meaning.
Places guests intentionally seek out.
Because storied places don’t discount.
They are sought, not compared.
there is no competition in uniqueness
Whole Hearted-welcome
You know and feel your hotel has potential but you can’t quite see the path forward, I work directly with a small number of independent boutique hotels each year to uncover the story of their place and together we transform it into a distinctive guest experience.
storied places don't discount
My philosophy
Hospitality can no longer rely on styling, amenities, or promotional storytelling to differentiate.
In Bloom Hospitality is rooted in Story-Led place-first methodology grounded in culture, memory, meaning and human connection.
Because there is no competition in uniqueness.
Unlock Your Hotel's Unique Story Today
Transform Your Bookings, Boost Your Profits
Learn 5 simple but powerful manifestation rituals that will transform your life and your career. Align with your goals and attract the abundance you dream of and deserve.
Say Goodbye to OTAs, Hello to Profits
Listen to the Podcast
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View my services
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Read the Blog
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Are you ready for more?
Ready to build the life of your dreams?
Let's chat
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Student Love Notes
We've helped so many incredible students to find success as Virtual Assistants...
The VA Business Blueprint helped me to go from feeling completely stuck to starting my business and getting my first client!
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I enrolled in the VA Services Academy feeling completely lost - within 2 weeks I knew exactly what to offer & what to charge.
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Beginner to Booked Out was a game-changer for me. Anna and her team are incredible and I'm booked out for the next 3 months!
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New on the blog...
My VA Business Blueprint to get your first client!
My VA Business Blueprint to get your first client!
My VA Business Blueprint to get your first client!
New on the blog...
Teach Tools Every VA Needs
If you run a website, chances are you already have a blog. And if you don’t, maybe you should start one. A blog can boost your brand awareness, increase conversions, and improve customer service.
Blogs help you connect with your audience on a more personal level and allow them to interact with you in an individual capacity. Blogging also helps to present viewers with fresh content regularly.
“Not only are bloggers suckers for the remarkable, so are the people who read blogs .”
- Seth Godin
1. Drive traffic to your website
With the right blog, you can drive traffic to your site consistently. A blog is also a great way to generate sales. If people visit your blog and sign up for your email newsletter or download a resource that you’ve put out there, they become potential customers or clients of your business. Blogs are a great way to get people engaged with your brand.
2. Convert traffic into leads
Blogging helps your website to be more than just a place for people to visit. It gives them the opportunity to interact with your business in a way that isn’t possible through other forms of content on your website. By blogging, you have the ability to help drive traffic back to your website and convert that traffic into leads. For example, if you blog about an important industry event and share it on Facebook and Twitter, you can expect a boost in new signups to your email list or visitors to your website.
3. Become an authority
Blogs are a great addition to your site as they give you the ability to create authoritative content. They also help you establish credibility and become an expert in your field. Moreover, they provide you with an opportunity to build an audience that will help push your company’s brand recognition.
